If the focus for anti-ageing from the mid-20s to early 30s is prevention, we’d say that the key focus in the late 30s to 40s is targeted results. This is the time to get specific with our solutions and ingredients to tackle very specific problems such as loose saggy skin, wrinkles and dark spots.
In your late 30s:
Load Up on Antioxidants
Make antioxidants a key ingredient in your skin care routine.
Internal stressors such as stress, unhealthy diets and sleep debt occur too often in our high-intensity, fast-paced lives. External aggressors such as UV rays and pollution on the other hand, are all around us.
They produce free radicals that wreak havoc on our body cells, causing free radical damage or oxidative stress, which accelerates skin ageing. This affects our skin by causing premature collagen breakdown (loss of bounce and elasticity) and pigmentation to occur.

To reduce the effects of oxidative stress, load up on antioxidants. Vitamins A (Retinol), C (Ascorbic Acid), E (Tocopherol) and B3 (Niacinamide) are widely used skin care antioxidants proved effective to help with premature skin ageing.
Incorporate them into your daily skin care routine to target specific issues such as saggy skin, pigmentation spots and fine lines. Consider using them as concentrated serums to achieve quicker results.

Tip:
Include our concentrated Vitamin C serum, C15 Essence 7 in your anti-ageing routine both in the day and night. When using in the day, its strong antioxidant properties can help to neutralise free radical damage contributed by UV exposure. At night, it works to encourage skin repair and rejuvenation.
Do ensure you follow up with sufficient sunscreen to double up on UV protection in the day.
In your 40s:
Reboot with Peptides
Signs of skin ageing tend to be a lot more pronounced as you step into your 40s. Fret not, for if you had followed a good skin care routine since the mid-20s, your skin is more likely to hold up.
As skin renewal rate takes a drastic downturn, this is the time to reboot your natural skin processes by using peptides.

Peptides are short chains of amino acids that are the building blocks for collagen, elastin and proteins that our skin needs. Using peptides in our skin care routine can encourage collagen synthesis, which leads to firmer, younger-looking skin. They are known to help plump skin, smoothen complexion and reduce the appearance of fine lines and wrinkles.

Tip:
If you don’t mind a splurge on your skin, the highly raved about Age Arrest A3 set is excellent for delivering results you’ll love.
Age Arrest A3 uses a proprietary E-Factor™ peptide that mimicks the growth-factor peptides of our skin. In other words, it works to remind our skin to renew itself. Paired with the AR Essence A3, it has been tested effective in helping to reduce the appearance of fine lines, pigmentation and increase elasticity and skin moisture.
Learn more about Age Arrest A3, the anti-ageing revolution that impressed so many women.

In Summary
In your 20s
- Consistently apply a basic skin care routine of Cleanse, Tone and SPF
- Apply and reapply sunscreen. The best sunscreen is one you’d want to keep wearing
- Start using an eye cream
In your early 30s
- Level up your routine with serums
- Exfoliate regularly
- Use face masks for a skin care boost
Not sure why you need to start on anti-ageing in your 20s and early 30s? Find out in Part 1: How to nail your anti-ageing routine in your 20s, 30s and 40s.
In your late 30s
- Load up on antioxidants
- Examples include Vitamins A (Retinol), C (Ascorbic Acid), E (Tocopherol) and B3 (Niacinamide)
- Use antioxidants as serums day and night
In your 40s
- Reboot natural skin processes with peptides
- Peptides help to plump skin, smoothen complexion, reduce the appearance of fine lines